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Fit or Fiction?

The AI revolution in fashion: A double-edged sword

Now, don’t shoot the messenger. I know this can be a very sensitive topic. But if we're serious about the future of fashion, not just here in Kenya, but anywhere in the world, then we need to talk about it openly.

AI has already swept through fashion like a whirlwind. From generating hyper-realistic images to designing clothes at the click of a button, it’s changing everything. No more spending long, expensive hours setting up photoshoots. No scrambling to book models, photographers, or overpriced locations. You just log into a fancy AI software, click a few buttons, and voilà! A full campaign, ready to launch. And if you’ve got access to top-tier tools, nobody will ever know.

Sounds like a dream, right?

Well... hold on.


Some are starting to ask: Is AI dehumanizing fashion?

Is it stealing the magic that made fashion feel alive?

You'll hear two camps.

Some say yes because fashion was always about human touch, real effort, and creativity that breathes life into clothes.

Others say no because now you can see how an item looks on you before even buying it, saving time, money, and disappointment.

Honestly? Both sides have a point.

AI can help us. It can make creation easier, more accessible, and even more democratic. But here’s the real tea: we need to make sure that what AI promises is what reality delivers.

Because let's be honest, there’s nothing worse than ordering an outfit that looks amazing in an AI-generated picture... and then crying when it arrives looking like a cheap knockoff.

We are at a crossroads, my friends.

We need a middle ground.




Let’s embrace the help that technology offers.

But we must also hold ourselves accountable. The clothes, the shoes, the designs, they need to live up to the standards set by AI. The sparkle shouldn’t just be on the screen; it should be in your hands too.

Whether we like it or not, AI is here to stay and it's only getting better and sneakier.

Imagine this: we can already 3D print shoes now. Actual shoes!

If that's not progress, I don't know what is.

So here’s the challenge for the Kenyan fashion industry and really everywhere else too:

We need to redefine what it means to be a model, a photographer, a designer.

We need to build skills that make us the masters of the machines, not the other way around.

Because the future is not about fighting the wave, it is about learning how to surf it.

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