African Fashion and Lifestyle Insights

THE BUSINESS OF FASHION

What Makes a Fashion Business Last? Search for advice on starting a fashion business and the algorithm is remarkably predictable. How to launch a brand. How to grow an audience. How to increase sales....

Sep 16, 2026

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Weekly Edition

Christiane Mugangu

WE ASKED, YOU ANSWERED

August in Nairobi has its own fashion language. It is less about following a single aesthetic and more about how people layer, interpret and make a look their own. We asked, you answered. These are th...

Sep 15, 2026

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Weekly Edition

Christiane Mugangu

Manufactured to Last: Inside the Real Cost of Luxury

Kenya’s fashion industry is increasingly looking towards China’s enormous manufacturing, technology and e-commerce ecosystem as it searches for ways to expand production, improve competitiveness and p...

Aug 24, 2026

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Weekly Edition

Christiane Mugangu

African Fashion Is Not the Same as Styling African

There is a fundamental distinction between African fashion and what might more accurately be described as styling African , yet the two are often treated as interchangeable. To understand the differen...

Aug 10, 2026

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Weekly Edition

Christiane Mugangu

Why Kenyan Tailors Would Rather You Didn't Buy Your Own Fabric

One of the most common questions clients ask is why their tailor insists on sourcing the fabric instead of allowing them to bring their own. It is easy to assume this is simply another way of increasi...

Aug 5, 2026

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Weekly Edition

Christiane Mugangu

Day One of the I Do! Wedding Expo

The opening day of the I Do! Wedding Expo runway made one thing clear. Bridal fashion is no longer interested in telling a single story about marriage. Instead, each designer presented a different phi...

Aug 3, 2026

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Weekly Edition

Christiane Mugangu

The Fabric Economy

The quality of a garment does not begin with the tailor. It begins with the fabric. I have watched people spend thousands on bespoke tailoring only to hand over poor-quality fabric that fades after tw...

Jul 29, 2026

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Weekly Edition

Christiane Mugangu

The Beys Are Building Their Next Chapter in Kenya

For millions of people around the world, Charmaine and Neek Bey are familiar faces. Through VH1's Black Ink Crew , audiences watched their relationship evolve from dating to marriage, becoming investe...

Jul 28, 2026

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latest stories

Christiane Mugangu

African Surrealism: The Symbolism of Fashion

Surrealism emerged in early twentieth century Paris as a revolutionary artistic movement that sought to liberate human thought from the constraints of rationalism, logic, and social convention. Within...

Jul 16, 2026

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Weekly Edition

Christiane Mugangu

What No One Tells You About a Photoshoot

The quality of a photoshoot is rarely determined by the final images alone. It is determined by the decisions made before production begins and by the competence of the people responsible for executin...

African Fashion kenyan fashion photoshootkenya

Jul 10, 2026

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Weekly Edition

Christiane Mugangu

The Paradox of Fame

Africa has never been short of visual parallels. Across the continent, neighbouring communities often share languages, landscapes, food systems, spiritual beliefs, and artistic traditions. Centuries o...

African Fashion kenyan fashion maasai samburu

Jul 10, 2026

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Weekly Edition

Christiane Mugangu

When Does an Idea Become Property?

When Does an Idea Become Property? The controversy surrounding the cathedral inspired gown worn by Nana Akua Addo at the 2026 Africa Magic Viewers' Choice Awards has become more than a dispute between...

African Fashion fashionideas kenyan fashion

Jul 9, 2026

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